Lead capture for paid traffic
Forms that capture the lead and tell the ad platform it worked.
Most form builders stop at the submission. Formcraft is built for the part after it: the number is verified, the consent is recorded, the attribution survives the handoff, and the conversion goes back to Google and Meta so the bidding has something true to learn from.
One question at a time
Or grouped, per form. Conditional logic skips what it does not need to ask, so a long qualifier feels short.
Embeds anywhere
One script tag on any page. The loader is six kilobytes, resizes itself in the iframe, and carries the parent page's attribution in with it.
Verified phone numbers
A one time code by SMS, optional per form. The lead saves either way, so somebody who never enters the code still reaches you, marked unverified.
Consent, recorded
The exact disclosure a visitor was shown, stored on their response with the time they agreed. Produce it a year later in the words that were on the screen.
Attribution that survives
Every UTM, every click ID, from Google, Meta, Microsoft, TikTok and the rest, captured whether the form asks for it or not and passed through to wherever the lead lands.
Conversions back to the platform
Meta's Conversions API and Google Ads, server side, with email and phone hashed before they leave. The algorithm learns from the leads that were real.
Delivery you can see
Webhook, Zapier, CRM, email or SMS. When a delivery fails you get told, with the reason the other end gave, instead of finding out from a client.
Spam that never arrives
Flagged submissions are held back rather than pushed into a client's CRM, and a person releases them. Dead numbers and undeliverable mailboxes are caught at the field.
How it goes live
01
Describe it
Paste the questions, or the spreadsheet of values a client's system expects, and the builder drafts the form from it. Then drag, rename and branch it by hand.
02
Drop in one tag
It renders inside your page, inherits nothing from it, and cannot be broken by the theme around it. Or send traffic to a hosted page and skip the site entirely.
03
Watch where it leaks
Drop off per question, so you can see the one that costs you half the form, and delivery logs that say what the other end replied when something did not land.